Case Study: Voith strengthens its global brand and employee engagement with Saffron Brand Consultants

Voith celebrates 150 years with Saffron Brand Consultants

Voith, a multinational technology company, faced a challenge of uniting its global workforce and renewing its brand positioning during a major corporate restructuring and in preparation for its 150th anniversary. The company engaged Saffron Brand Consultants to update its corporate brand strategy, aiming to improve employee morale and ensure the brand remained relevant for future growth.

Saffron developed a new emotional brand core, "Inspiring Technology For Generations," and an internal engagement program articulated around "Taking Ownership." This included a renewed visual identity based on the concept of tree rings, symbolizing sustainability and strength. The new strategy was successfully launched at a global leadership conference, where it became a major agenda item, and the brand engagement program is now being rolled out in detail worldwide.

Voith