Case Study: Turkish Exporters Assembly builds a stronger "Made in Turkey" brand with Saffron Brand Consultants

Turkish Exporters Assembly launches new brand for Turkey in 2 years with Saffron Brand Consultants

The Turkish Exporters Assembly worked with Saffron Brand Consultants to develop a national brand identity for Turkey. Their challenge was to define the meaning of "Made In Turkey" in a global context and establish a competitive advantage to foster business, investment, and exports against nations like China and Germany.

Saffron developed the brand idea "Masters of Change," which focused on the adaptability of Turkish businesses and their ability to provide great customer attention. The solution included a visual identity and the customer-facing slogan "Discover the potential." Saffron's new brand provided a unifying element that helped the Assembly's various groups communicate more cohesively. The brand was officially launched by President Erdogan, and a full roll-out across the Assembly's bodies and international locations was completed in the following months.

Turkish Exporters Assembly