Case Study: The Valuable 500 accelerates disability inclusion with Saffron Brand Consultants

The Valuable 500 reaches 80 million impressions with Saffron Brand Consultants

The Valuable 500, a collective of top CEOs and their companies working to put disability inclusion on the business leadership agenda, partnered with Saffron Brand Consultants. Their challenge was to evolve their brand and accelerate change by moving from generating awareness to sparking tangible action among a global network of business leaders.

Saffron designed a comprehensive digital ecosystem, including a new brand identity and a private digital workspace platform, to foster collaboration and provide members with tools and resources. This solution helped The Valuable 500 sign up iconic members like Apple, Google, and Microsoft, achieving 80 million impressions at launch. Following the implementation, 81% of member companies reported being better positioned to make progress on disability inclusion, impacting the lives of 22 million employees worldwide.

The Valuable 500