Case Study: TAAG Angola Airlines revitalizes its brand and strengthens its gateway-to-Africa position with Saffron Brand Consultants

TAAG Angola Airlines celebrates 85th anniversary and expands to 23 global destinations with Saffron Brand Consultants

The customer, TAAG Angola Airlines, faced the challenge of revitalizing its iconic national brand to capitalize on new opportunities from an Open Skies agreement and a new airport, positioning itself as a leading regional airline. The vendor, Saffron Brand Consultants, provided services including brand identity, brand positioning, and delivery system design to address this.

Saffron developed a new brand purpose, "Making dreams take off," and a modernized logo that honored the airline's symbol, the Sable Antelope, while making it more contemporary. The solution successfully created a cohesive and authentic Angolan brand identity, marking a transformative era for the airline that coincided with its 85th anniversary and prepared it for a competitive future.

TAAG Angola Airlines