Case Study: Studio Brussel reconnects with music-loving audiences with Saffron Brand Consultants

Studio Brussel boosts market share month-over-month with Saffron Brand Consultants

Studio Brussel, an iconic music radio brand from Flanders, faced a significant challenge as its 2019 rebrand had left audiences disconnected, causing its market share to fall while it competed with commercial rivals and streaming services. The broadcaster VRT hired Saffron Brand Consultants to redefine the station's strategic and visual direction to help it reconnect with its community of music lovers.

Saffron developed a new brand idea, "Shared Wavelengths," and a design system centered on a microphone symbol to represent music's connective power. The solution included a refreshed visual identity, a new content strategy, and a line of merchandise. Following the launch, Studio Brussel saw significant improvement, with sustained month-over-month growth in market share. Saffron's work successfully reaffirmed the station's role as a leader in VRT’s radio portfolio.

Studio Brussel