Case Study: Ria Money Transfer builds a unified global brand experience with Saffron Brand Consultants

Ria Money Transfer unifies global brand across 450,000 locations with Saffron Brand Consultants

Ria Money Transfer, a global money transfer company, faced a challenge with low public awareness and an inconsistent brand experience across its vast network of retail locations and digital services. They engaged the vendor Saffron Brand Consultants for brand identity, positioning, and customer experience services to reinvent their brand for the digital age.

Saffron Brand Consultants developed a new brand strategy and purpose statement, "We open ways for a better everyday life," which was brought to life through a simple and recognizable visual identity centered on an orange disc. The solution included a flexible design system and a new global tagline. The results were a unified and purpose-driven brand that was successfully launched globally, equipping Ria to better engage with its customers.

Ria Money Transfer