Case Study: Repsol refreshes its brand for the energy transition with Saffron Brand Consultants

Repsol transforms its brand over 34 years with Saffron

Repsol, a major energy company in Iberia and Latin America, faced the challenge of updating its public perception from a traditional oil and gas provider to a modern, multi-energy solutions partner leading the transition to net-zero. They engaged the vendor Saffron Brand Consultants for a comprehensive brand refresh, including brand positioning, identity, and customer experience design.

Saffron developed a new brand identity centered on the concept of "Confluence," symbolized by a dynamic, evolving 3D logo that represents multiple energies meeting. This solution included a custom typeface, an adaptive design system, and a refreshed application across all physical and digital touchpoints. The work successfully modernized Repsol's iconic brand while preserving its legacy of trust, earning Saffron and Repsol a Silver Drum Award for Brand Identity Design.

Repsol