Case Study: Play Media achieves a clearer, more recognisable brand with Saffron Brand Consultants

Play Media unifies one brand across every screen with Saffron Brand Consultants

Play Media, a leading entertainment brand in Flanders, faced the challenge of being overshadowed by its own content. The brand was fragmented across its various channels and lacked a confident, recognizable identity, making it difficult for audiences to connect with it as a single entity. Saffron Brand Consultants was engaged to help Play transition from a mere broadcaster to a trusted guide in the crowded media landscape.

Saffron implemented a monolithic brand architecture, unifying all channels under the single name "Play." They developed a simple and bold visual identity and brand voice that reflected the brand's humorous and daring character, designed to work consistently across all platforms from TV to social media. This new system created a stronger, more intuitive viewer experience. The work by Saffron provided a solid foundation for growth, resulting in Play Media winning a Gold GEMA Award in 2026 for Total Brand Design Package.

Play Media