Case Study: Openbank achieves a distinctively simple brand identity with Saffron Brand Consultants

Openbank expands across Spanish and Latin American markets with Saffron Brand Consultants

Openbank, a digital bank from the Santander Group, sought to redefine its brand to support its business growth and regional expansion plans. The challenge involved creating a new, independent brand identity and ethos. Saffron Brand Consultants was engaged to provide services including brand positioning, architecture, and identity.

Saffron developed the "Distinctively Simple" brand idea and created a new identity system, featuring a key symbol to represent openness. The solution included tools for coherent expression across all digital touchpoints, developed in partnership with Openbank's own teams. As a result, the Openbank brand is now being implemented across Spanish and Latin American markets, with Saffron continuing as their branding partner.

Openbank