Case Study: Markel elevates its people-first brand with Saffron Brand Consultants

Markel refreshes its people-powered brand with Saffron Brand Consultants after research with 70 brokers and nearly 100 employees

Markel, a global Fortune 500 specialty insurance provider, faced the challenge of aligning its brand to reflect its growth and values-driven culture after nearly a century in business. To better signal its future ambitions, Markel again partnered with Saffron Brand Consultants for services including brand positioning, identity, and employee experience.

Saffron implemented a new "People Powered" brand positioning, creating a vibrant visual identity and refining Markel's iconic logo to symbolize its sophisticated, optimistic relationships. The solution was brought to life internally through a new employee value proposition and a global brand ambassador program. Saffron's work equipped Markel with greater clarity and the tools to authentically live its brand, solidifying its path to becoming a leading global specialty insurer.

Markel