Case Study: Latroupe creates a new hospitality concept with Saffron Brand Consultants

Latroupe grows fast since 2021 with Saffron Brand Consultants

Latroupe, a new hospitality venture by venture capital firm Azora, faced the challenge of entering the highly saturated hostel sector. They partnered with Saffron Brand Consultants to create a distinct brand and concept that would combine hotel-quality with the social atmosphere of a hostel, targeting mature backpackers, young families, and working nomads.

Saffron Brand Consultants developed the Latroupe brand strategy, identity, and customer experience, focusing on building a sense of community and unity in diversity. The solution included tailored audience journeys and a visual system that allowed each location to express its local personality while belonging to a global brand. Since its launch in late 2021, Latroupe has seen great success and is growing at a breakneck speed, successfully attracting its target audience of "troupers."

Latroupe