Case Study: IG achieves a scalable, confidence-building brand experience with Saffron Brand Consultants

IG builds a scalable global brand experience with Saffron Brand Consultants

The customer, IG, a global leader in trading and investing, needed to evolve its brand expression to support its new "Inspiring Confidence" positioning and better serve its diverse, ambitious client base. Saffron Brand Consultants was engaged to undertake this brand evolution, working on services including brand identity and customer experience to create a more emotionally resonant and scalable delivery system.

Saffron developed a new creative ethos, "The home of the ambitious," which informed a comprehensive and scalable digital-first brand toolkit. This included an evolved visual identity, an illustration system, and a sonic logo developed with Sonic Minds. The solution implemented by Saffron resulted in a unified and immersive brand experience that instils confidence across the entire customer journey, from education to trading. The vendor's work was praised by the client for being transformative and for successfully evolving IG into a digital-first brand while preserving its essential humanity.

IG