Case Study: Gulf Air reawakens its brand and customer experience with Saffron Brand Consultants

Gulf Air earns a Design Air Award for Most Improved Brand with Saffron Brand Consultants

Gulf Air, the original Middle Eastern airline and flag carrier of Bahrain, faced the challenge of modernizing its brand and elevating its customer experience to reclaim its position as a leading regional airline. The company engaged Saffron Brand Consultants for a comprehensive suite of services including brand identity, positioning, and customer experience design to help it adapt to a modern reality.

Saffron Brand Consultants reawakened the airline's heritage by centering the new identity on its iconic falcon symbol, which was meticulously redrawn and integrated into a new visual language, livery, and aircraft interiors. The "smart with heart" brand idea guided a complete transformation of touchpoints, from a new business class lounge to updated cabin suites. The work resulted in a stylish, modern update that was awarded a Design Air Award for Most Improved Brand, providing Gulf Air with the tools to usher in a new era.

Gulf Air