Case Study: Despegar achieves a more differentiated travel brand with Saffron Brand Consultants

Despegar reinvents its OTA brand with Saffron Brand Consultants, supporting $3.5 billion in annual bookings

Despegar, Latin America's leading online travel agency, faced a highly competitive market where differentiation was key. They approached Saffron Brand Consultants for a brand reinvention to move beyond transactional conversations and build an emotional connection with travelers, ensuring they remained the platform of choice.

Saffron developed a new brand identity and positioning centered on the idea of "Binge Travelling," portraying travel as an essential compulsion. The solution included a dynamic visual system and a user experience designed to inspire exploration and conversion. The new brand was successfully launched, repositioning Despegar beyond price and differentiating them in the marketplace.

Despegar