Case Study: Blue Car Rental achieves a smoother, more distinctive Iceland travel experience with Saffron Brand Consultants

Blue Car Rental creates a clearer, frictionless Iceland journey with Saffron Brand Consultants

Blue Car Rental, an Icelandic car rental company, wanted to redefine how travelers experience Iceland by making its rental process smoother and more liberating. They partnered with vendor Saffron Brand Consultants for services including brand identity and customer experience design to strengthen their offer and support international growth.

Saffron created a new brand identity and experience ecosystem shaped by Iceland's landscape, focusing on ease and discovery. The solution included a streamlined digital and physical customer journey and a cohesive visual system. This redefined the rental experience, making the car part of the adventure and providing Blue Car Rental with a clearer way to stand out in the market.

Blue Car Rental