Case Study: Bankinter future-proofs its brand and retail experience with Saffron Brand Consultants

Bankinter refreshes its brand over 10+ years with Saffron Brand Consultants

The customer, Bankinter, is a leading Spanish bank that pioneered digital banking. Following significant shifts in the financial sector, their decade-old brand identity needed to be modernized to align with new market realities and their own digital evolution. They partnered with vendor Saffron Brand Consultants for a comprehensive refresh of their brand and customer experience.

Saffron Brand Consultants developed a holistic and flexible visual system that removed the distinction between offline and digital touchpoints. The solution included an updated color palette, a new sans-serif font for digital legibility, a custom icon family, and a revised tone of voice. This future-proofed the brand and enhanced the retail experience with a new branch layout designed for customer privacy. Saffron also provided a brand portal to empower internal teams to implement the new system consistently.

Bankinter