Case Study: ABP Network creates a more open, future-ready media brand with Saffron Brand Consultants

ABP Network wins 6 design awards with Saffron Brand Consultants

ABP Network, a major Indian media group, faced the challenge of transforming from a news broadcaster into a full-fledged media network. With a new CEO and ambitious growth targets, they needed to increase their reach in a crowded market and establish a brand that could support expansion into new verticals. Saffron Brand Consultants was engaged as the branding partner to address these challenges through services including brand architecture, positioning, and identity.

Saffron Brand Consultants created a new strategy by detaching the corporate brand to form ABP Network, giving it autonomy to grow beyond news. They developed a brand story centered on "creating an informed and open society" and a "Bold Storytellers" personality. The solution included a flexible visual identity with a freed arrow icon, custom typography for multiple languages, and regional patterns. The new brand architecture and toolkit provided a foundation for future growth and creative expression. As a result, Saffron's work for ABP Network won two Indian Design Excellence awards and four Transform awards, positioning the network for continued expansion.

ABP Network