Case Study: A1 refreshes its digital brand experience with Saffron Brand Consultants

A1 refreshes its brand across 27 million customers with Saffron Brand Consultants

The customer, A1 Telekom Austria Group, a leading telecommunications provider, faced the challenge of adapting its brand to diverse audiences and new digital environments as it expanded into multiple Central European countries. Saffron Brand Consultants was engaged to help evolve the brand's visual language and design system to meet these new business demands.

Saffron developed a new Design Ethos for A1, built on principles of simplicity, responsiveness, and surprise. The solution included a digitally refined logo, a new color palette, flexible typography, and an updated icon system, all designed to be digital-first and regionally relevant. This refresh gave A1's creative teams greater freedom and consistency, empowering them to create unique experiences that forge real-life connections for customers across its entire network.

A1