Case Study: Allegro Senior Living achieves 80 new prospects and fewer falls with SafelyYou

Allegro earns 80 new prospects by promoting innovative care

Allegro Senior Living partnered with SafelyYou to address a crowded senior living market, costly paid referral sources, and the need for a more distinctive way to generate leads. Using SafelyYou’s AI-driven fall management technology, Allegro set out to create messaging that better resonated with families looking for innovative care.

SafelyYou helped Allegro test fall-management and brand campaign messaging in paid media campaigns targeting prospective residents and family members. The result was 80 total conversions across the campaigns, including a first conversion just one day after launch, plus a 42% reduction in falls across two communities—showing measurable gains in both lead generation and resident care.

Allegro Senior Living

Samantha Prinster

Vice President, Marketing