Case Study: Younique achieves rapid, compliant global expansion with Safeguard Global

Younique - Customer Case Study

Younique, a direct‑sales beauty company operating in 18 countries with roughly 300 presenters and just over $50 million in net sales in 2022, needed to hire top talent and stay compliant as it expanded into 17 new countries. Lacking in‑house expertise to manage differing labor laws, payroll schedules and local hiring practices, Younique engaged Safeguard Global for global workforce support, including employer‑of‑record services and on‑the‑ground HR expertise.

Safeguard Global provided employer‑of‑record and local HR services across 170+ markets, hiring and paying workers in local currency and ensuring compliance so Younique could enter and test new markets quickly without setting up subsidiaries. The partnership made onboarding easier, reduced compliance risk, accelerated market entry and supported growth—Younique reported a big sales uptick in March 2020 and continued expansion of its online presenter community and event attendance while maintaining its global sales momentum.

Younique