Case Study: Atlantic Bay Mortgage Group achieves brand protection and social media compliance with SafeGuard Cyber

Brand Protection with Proactive Policies to Prevent Employees from Sharing COVID-19 Misinformation

Atlantic Bay Mortgage Group needed a way to protect its brand as 200 mortgage loan originators used social media to communicate with clients during the COVID-19 pandemic. With so much public-facing activity, the company wanted clear HR guidelines to prevent employees from sharing misinformation or making posts that could reflect poorly on the organization, but manual monitoring wasn’t practical.

Using SafeGuard Cyber’s digital risk protection platform, Atlantic Bay Mortgage Group monitored 200+ employee social media accounts in real time and quarantined potentially problematic posts for review before they could go live. SafeGuard Cyber helped the company enforce custom policy controls, reduce reputational risk, and turn missteps into teachable moments for employees.

Atlantic Bay Mortgage Group

Amanda Tucker

Chief Risk and Compliance Officer