Case Study: Adidas strengthens whistleblowing and employee voice with Safecall

Adidas expands 24/7 whistleblowing access with Safecall

Adidas, a leading global sportswear manufacturer, faced the challenge of establishing a 24/7, multilingual whistleblowing service without sufficient internal resources. They needed a solution that would be easily accessible to all employees worldwide, particularly in non-English speaking regions, to encourage the reporting of concerns. To address this, Adidas partnered with the vendor Safecall to implement their external whistleblowing hotline and reporting service.

By utilizing Safecall's service, which includes a 24/7 hotline with live translation and user-friendly reporting channels, Adidas provided a low-barrier, confidential way for employees to raise concerns. The solution ensured global compliance with regulations like the EU Whistleblowing Directive. The results were highly positive, with an increasing number of high-quality, actionable reports indicating strong employee confidence in the system. Safecall's precise reporting and supportive call handlers have been praised by employees and stakeholders alike, empowering the workforce and providing Adidas with valuable cultural insights.

Adidas