Case Study: McDonald's China achieves more efficient site expansion and location intelligence with Safe Software

McDonald's China - Customer Case Study

McDonald's China needed to integrate data to support key decisions like new restaurant site selection, growth modelling, and delivery modelling. Working with Safe Software partner Beijing Antu, they used Safe Software’s FME to connect multiple business systems and enable better location intelligence and spatial analysis.

Safe Software implemented automated, real-time data workflows that combined population, income, customer traffic, base maps, and other sources. The result was improved efficiency, lower costs, and deeper insight for development strategy, site assessment, delivery optimization, customer analysis, and business growth planning.

McDonald's China

Annie Ye

McDonald's China