Case Study: Thai Airways boosts U.S. market awareness with SAESHE

Thai Airways boosts U.S. awareness with SAESHE through print, digital, and a monthly e-newsletter

Thai Airways worked with SAESHE to increase its brand awareness in the competitive U.S. market. The national air carrier of Thailand needed a comprehensive strategy to reach American travelers and promote its services effectively.

SAESHE implemented a multi-faceted solution that included developing advertising campaigns across traditional and digital media, building a website with an integrated booking engine, and launching social media and email marketing initiatives. The vendor also executed major event activations, such as a float in the Rose Parade and a New York gateway opening. Through these efforts, SAESHE successfully elevated the airline's profile for U.S. travelers.

Thai Airways