Case Study: SONIC Drive-Ins achieves stronger brand consistency and lower marketing costs with Saepio

Sonic - Customer Case Study

SONIC Drive-Ins, with about 3,500 locations nationwide, needed a better way to streamline local marketing while protecting brand consistency. Its corporate team used Marketing Asset Management technology, but franchise owners and store managers often created ad hoc materials on their own, leading to inconsistent execution, duplicated work, and higher costs.

SONIC chose Saepio to provide a centralized system for corporate, franchise, and store-level marketing. With Saepio, stores can quickly customize and order assets such as ads, bag stuffers, and media materials while corporate controls brand elements like fonts and logos. The result was faster turnaround, lower agency and production costs, and more consistent branding across locations, helping SONIC’s stores save time and cut costs while improving marketing effectiveness.

Sonic

Lane Fiels

Local Store Marketing and Marketing Calendar Manager