Case Study: NCAA streamlines championship marketing and boosts brand consistency with Saepio

NCAA - Customer Case Study

The NCAA needed a more efficient way to support championship host institutions and conferences with marketing materials for 88 championships while protecting brand consistency and speeding up approvals. Before working with Saepio, the NCAA shipped printed materials to hosts, managed one-off requests by email, and struggled to track reimbursements and usage.

Using Saepio’s MarketPort platform, the NCAA created an online marketing hub where hosts can retrieve, customize, and download NCAA-compliant assets such as web banners, print ads, radio spots, and email blasts. With Saepio, the NCAA eliminated printing and shipping costs, improved brand control, and gained usage data that helped it cut unused offerings like TV spots and better allocate budgets to hosts.

NCAA