Case Study: Madison Reed achieves 99.9% order accuracy with Saddle Creek Logistics Services omnichannel fulfillment

Madison Reed achieves 99.9% order accuracy and cuts chargebacks by 50% with Saddle Creek Logistics Services

Madison Reed, a prestige beauty brand known for its salon-quality hair color, faced significant supply chain complexity as it expanded from a direct-to-consumer subscription model into retail partnerships and its own Hair Color Bars. To support this rapid omnichannel growth, they required a fulfillment provider capable of handling diverse sales channels with flawless execution. The company selected Saddle Creek Logistics Services as its third-party logistics (3PL) partner to manage its operations from a facility in Fort Worth, Texas.

Saddle Creek implemented a single-node, omnichannel fulfillment solution that consolidated all inventory and managed orders for DTC, retail store replenishment, and over 3,800 wholesale locations including Ulta, Target, and Walmart. This solution, powered by a robust WMS and OMS, included value-added services like high-volume kitting and retail compliance shipping. As a result, Saddle Creek helped Madison Reed achieve a 99.9% order accuracy rate, reduce chargebacks by more than half, and cut wholesale shorts and cancellations to under 0.5%, providing a scalable foundation for the brand's continued growth.

Madison Reed