Case Study: Virgin Australia achieves retailing transformation and incremental revenue with Sabre Mosaic

Virgin Australia - Customer Case Study

Virgin Australia chose to lead the move toward offer- and order-based retailing instead of waiting, and partnered with Sabre to support its retail transformation with Sabre Mosaic. The airline needed a cloud-native, modular, and flexible platform to modernize the customer experience and stay ahead in a highly competitive market.

Sabre implemented Sabre Mosaic Offer Optimization, powered by Sabre IQ and built with Google Cloud, to dynamically tailor airfare and ancillary offers using machine learning. Virgin Australia said it started generating incremental revenue from day one through dynamically priced offers, while also improving personalization and conversion for travelers.

Virgin Australia

David Hogarth

Chief Information Officer