Case Study: Virgin Australia achieves modern retailing and personalized offer growth with Sabre Mosaic

Virgin Australia boosts direct bookings with Sabre Mosaic as over 50% of reservations move through owned channels

Virgin Australia, a leading Australian airline, sought to modernize its retailing to drive revenue growth and enhance its direct customer experience after returning to profitability. Their challenge was to maximize conversion and deliver personalized, dynamic offers in a competitive market. They partnered with Sabre, implementing the Sabre Mosaic platform starting with its AI-powered Offer Optimization product.

The solution from Sabre, built on a cloud-native architecture, provided Virgin Australia with dynamic pricing and personalized ancillary offers using embedded machine learning. This allowed the airline to generate incremental revenue from day one. Furthermore, Sabre Mosaic's Experience Suite tools are set to unify the booking and customer communication process, strengthening traveler loyalty and supporting Virgin Australia's goal to become the country's most innovative airline.

Virgin Australia