Case Study: Trump Hotel Collection achieves 50% reservation conversion lift and 29% net revenue growth with Sabre's SynXis Booking Engine Flex

Trump Hotel Collection - Customer Case Study

The Trump Hotel Collection, a group of luxury 5-star properties, needed a more powerful online booking experience to improve guest interaction, enhance merchandising and up‑selling, and better capture a growing global market. To address this, the group engaged Sabre and implemented the SynXis Booking Engine Flex as their booking engine solution.

Sabre configured SynXis Booking Engine Flex with multi‑language support, advanced merchandising (promotional pricing, dynamic packaging), comparison shopping, enhanced image galleries, total‑price display, customizable availability calendars and room‑grouping to simplify complex inventories. As a result, the Trump Hotel Collection saw reservation conversion rates rise 50% year‑over‑year and net revenue increase 29%, with sustained conversion improvements demonstrating Sabre’s measurable impact.

Trump Hotel Collection

Nathan Crisp

Corporate Director, Revenue Management