Case Study: Strong Travel achieves seamless luxury service and business growth with Sabre

Strong Travel soars past the usual travel agency as lifestyle editors

Strong Travel is a family‑owned luxury travel agency in Dallas, led by Jim and Nancy Strong, that prides itself on highly personalized, detail‑driven itineraries for affluent clients. Their challenge was to maintain seamless, fast, and reliable booking and back‑office technology so agents could deliver concierge‑level service without time lost to outages or slow support; to meet that need they adopted the Sabre system early and relied on it as their core platform.

Sabre provided a comprehensive booking‑to‑accounting solution—Strong Travel has been 100% Sabre since 1979—plus responsive support that minimized downtime and let the team focus on clients and growth. The result was sustained productivity and service quality, enabling Strong Travel to expand leisure, corporate, and group business, earn recognition such as Travel + Leisure’s 2011 A‑List (top 10 agents nationally), and confidently pursue new hotel and high‑end group opportunities with Sabre as their technology backbone.

Strong Travel

Jim Strong

Strong Travel