Case Study: The Jefferson achieves a 250% increase in ad campaign ROI with Sabre Hospitality Solutions

Sabre Hospitality solution helps famous D.C. hotel increase ad campaign ROI by 250%

The Jefferson, a 95-room luxury boutique hotel in Washington, D.C., needed to boost bookings and promote a “Third Night Free” offer by re-engaging visitors who searched three-night availability but didn’t book. After general Google retargeting proved costly and imprecise, The Jefferson turned to Sabre Hospitality Solutions and its Retailing Insights booking‑engine pace reporting to better identify purchase intent and build interest-specific audiences.

Sabre Hospitality Solutions loaded those pace reports into Google AdWords to create refined remarketing audiences, exclude irrelevant visitors, and serve targeted ads that aligned with visitor intent. The interest-based campaign delivered a more than 250% increase in ROI, improved cost per acquisition from $17 to $5, and freed budget that was reallocated to other targeted audiences that produced similar gains while increasing overall bookings.

The Jefferson