Case Study: JTB boosts hotel revenue and expands globally with Sabre

JTB boosts hotel attachment rates and expands globally with Sabre

JTB Business Travel, a global travel management company, faced the challenge of expanding its international operations while navigating the specific complexities of diverse local markets and maintaining high performance standards. They partnered with Sabre, seeking more than just a Global Distribution System (GDS); they needed a strategic technology and consulting partner to guide their growth.

Sabre's consulting team conducted an in-depth performance analysis and provided industry benchmarking, which identified key revenue opportunities such as improving hotel attachment rates. Sabre implemented tailored solutions for each new market, combining its technology platform with local expertise. This partnership successfully supported JTB's international expansion into new points of sale and resulted in increased hotel attachment rates, capturing significant additional revenue for the customer.

JTB