Case Study: JTB Business Travel expands globally and boosts hotel revenue with Sabre

JTB boosts hotel attachment rates and expands globally with Sabre

JTB Business Travel, a global travel management company, faced the challenge of expanding internationally while navigating the complex nuances of diverse local markets. They needed more than a Global Distribution System (GDS); they required a strategic partner to guide their growth. They turned to Sabre for its technology and consulting expertise.

Sabre's consulting team conducted an in-depth performance analysis, which included benchmarking hotel attachment rates to identify new revenue opportunities. Sabre provided the strategic partnership and local market knowledge to successfully implement new points of sale across multiple geographies. This collaboration resulted in JTB's successful international expansion and a measurable improvement in their hotel attachment rates.

JTB