Sabre
53 Case Studies
A Sabre Case Study
hihotels by Hospitality International, based in the United States, needed a better way to grow its hotel distribution and compete more effectively across online travel agencies (OTAs) like Expedia and Booking.com. Using Sabre’s OTA Distribution solution, backed by SynXis Central Reservation System, the company aimed to simplify channel management, reduce manual work, and improve booking performance.
Sabre implemented OTA Distribution to keep inventory synced across channels in real time and streamline distribution management. The results included a stronger OTA contribution to overall bookings, reduced manual entry and costly errors, improved operational efficiency, and the ability to offer full inventory across channels at all times—driving more bookings while saving time.
Gary Gobin
Director of Operations