Case Study: 3-Crown Chain Hotel in New York City achieves over 26:1 ROI with Sabre Travel Agency Media

Creating Value for Hotels during Crucial Booking Periods

3-Crown Chain Hotel in New York City partnered with Sabre to address seasonal booking shortfalls and the need to increase occupancy and revenue during key booking periods. Sabre Travel Agency Media (using GDS Media, Hotel Spotlight and PromoSpots capabilities) was selected to target travel agents who book higher-yield trips and influence booking decisions.

Sabre ran a targeted GDS Media campaign offering travel agents up to 25% off the hotel’s seasonal rate, driving qualified bookings and measurable lift. The campaign produced a return on investment of over 26:1, helping the 3-Crown Chain Hotel in New York City increase occupancy and revenue during crucial need periods.