Case Study: AKA boosts bookings and achieves a 5.6:1 ROI with Sabre Hospitality Solutions' retargeting campaign

AKA - Customer Case Study

AKA, a collection of eight luxury extended‑stay properties in the Washington DC, Philadelphia and New York areas, wanted to drive revenue from long‑term guests but had a limited online advertising budget. Sabre (Sabre Hospitality Solutions) partnered with AKA to target that narrow audience using a retargeting campaign focused on users who had visited AKA’s online booking engine but not completed a reservation.

Sabre’s Online Media team implemented a 30‑day cookie‑based retargeting program on the Google Display Network directing users to a special “7th night free” landing page; the four‑month campaign delivered 476,450 impressions, 1,356 landing‑page visits, a 0.28% CTR (vs. 0.10% industry average), 297 return visits to the booking engine, and an ROI of 5.6:1 on ad spend.

AKA

Elana Friedman

Vice President of Marketing