Sabre
70 Case Studies
A Sabre Case Study
Aeromexico, Mexico's global airline, sought to evolve its retailing strategy to provide more personalized fares and ancillary offers to its passengers. The goal was to reflect how each traveler actually shops and travels, thereby strengthening revenue performance across its entire network. To achieve this, the airline extended its long-term partnership with Sabre and adopted Sabre Mosaic Offer Optimization.
Using Sabre's product, Aeromexico implemented a solution to dynamically price fares in real time based on shifting demand. The solution also personalizes ancillary offers by matching them to each individual traveler's behavior rather than using a single list for every passenger. As a result, Sabre helped Aeromexico provide a more personal experience for its flyers while optimizing revenue generation across its network.