Case Study: Association of Black Gastroenterologists and Hepatologists boosts digestive health awareness with Sabra Creative

abgh launches Bustin’ a Gut with Sabra Creative to tackle colorectal cancer risks and digestive health stigma

The Association of Black Gastroenterologists and Hepatologists (ABGH) sought to promote its annual Bustin’ a Gut comedy event, a "medutainment" initiative designed to break the silence and stigma around discussing digestive health issues. Their challenge was to create a fresh brand identity and compelling promotional materials for the event to encourage open conversation and raise awareness. They partnered with the vendor Sabra Creative for this project.

Sabra Creative developed a new brand and event materials for ABGH's Bustin’ a Gut show. The solution successfully supported an event featuring medical professionals and comedians, creating a welcoming space for dialogue. The work by Sabra Creative helped ABGH in its vital mission to spread awareness about preventable digestive diseases and the importance of screenings within the Black community.

Association of Black Gastroenterologists and Hepatologists (abgh)