Case Study: Source Atlantic achieves stronger go-to-market sales skills and employee engagement with Saba Cloud

Source Atlantic - Customer Case Study

Source Atlantic is an industrial distribution and services group with 400 employees that rely on excellent customer support to drive business success. Their primary challenge was talent management—training and developing the salesforce to deliver consistent, high-quality customer service.

They implemented Saba Cloud to deliver blended learning and contemporary social features that combine formal and informal learning, helping sales teams perfect go-to-market skills and engage a millennial workforce. The platform increased cross‑organization collaboration and supported employees in achieving their performance and development goals.

Source Atlantic

Julie Marr

Human Resources Manager