Case Study: Guitar Center achieves unified talent, learning and social collaboration to engage and develop its young workforce with Saba Cloud

Saba Cloud Lets Guitar Center Orchestrate Talent Management, Learning, and Collaboration for its Young, Passionate Employees

Guitar Center, the world’s largest retailer of guitars, amps, drums, keyboards and pro audio, employs over 11,000 people across more than 260 retail stores and 100+ Music & Arts locations. Faced with rapid growth and a young, music‑passionate workforce, the company needed a technology‑based talent and learning platform to improve performance management, succession planning, learning and everyday collaboration in ways that resonate with its employees.

Guitar Center implemented Saba Cloud as a single, cloud‑based solution for talent, succession, performance, social collaboration and learning—supporting 1,500+ formal modules plus informal, real‑time video, chat and community features. Tools like social “Impressions” for ongoing feedback and gamified badges for recognition have increased engagement, sped up knowledge sharing, aligned employees with company goals, and helped identify and retain top retail “rock stars.”

Guitar Center

Chris Salles

Director