Case Study: Curves achieves consistent global franchise training and increased revenue with Saba

Global Brand Curves Finds Franchise Support with Saba

Curves, a global fitness franchise undergoing a major rebrand, faced a critical challenge: inconsistent franchise-owner training delivered via DVDs and scattered documents that varied by location. With a goal of rebuilding the brand and ensuring a uniform customer experience, leadership needed a scalable, global solution to standardize training across hundreds of sites.

Curves selected Saba’s learning management platform for its franchise expertise and global capabilities, and adopted Saba Social to enable peer-to-peer communication among owners worldwide. Franchisees quickly embraced the system, leading to better-trained staff, improved customer experiences, measurable revenue gains, and a stronger foundation for continued growth and loyalty.

Curves

Amanda Merriam

Global Director of Training