Case Study: Toyota achieves global Olympic awareness with Saatchi & Saatchi

Toyota - Customer Case Study

Toyota needed a way to promote the 2021 Olympic and Paralympic Games and generate broad awareness around its global sponsorship. Saatchi & Saatchi supported the campaign with an upstream media approach built around storytelling, featuring Team Toyota athlete Jessica Long and her inspiring journey.

Saatchi & Saatchi leveraged the biggest media day of the year to amplify Jessica Long’s story across Twitter and Facebook, backed by earned media. The campaign delivered 25 million Twitter impressions, 125 million Facebook impressions, and 1.6 billion earned media impressions, creating massive reach for Toyota’s Olympic message.

Toyota