Case Study: Perkville boosts customer success productivity by 80% with SaaSWorks

Customer Success Productivity Improves by 80%

Perkville, a customer loyalty program platform for location-based businesses, needed a better way to reduce churn and support a large customer base with a small, mostly reactive customer success team. They turned to SaaSWorks and its Revenue Intelligence Reports and Concierge Recommendations to uncover which segments were succeeding or struggling, while also standardizing proactive outreach playbooks.

SaaSWorks ingested and analyzed Perkville’s CRM, marketing automation, and payment data, then delivered monthly revenue intelligence and highly vetted outreach recommendations tailored to customer segments and behaviors. The results were strong: customer success productivity increased by 80%, recommendations impacted 30% of customers and 40% of MRR in under six months, and Perkville’s COVID-19 campaign achieved a 66% winback rate.

Perkville

Sunil Saha

Founder and Chief Executive Officer