Case Study: 99 achieves 5% of daily new users from referrals with SaaSquatch

Riding into the Future with SaaSquatch

99, Brazil’s largest on-demand transportation company, needed to revamp an underperforming internal referral program that was constrained by limited development resources. The ride-hailing business relied heavily on referrals for growth, and it wanted a faster, fully automated, mobile-friendly, fraud-resistant solution that could handle high traffic while requiring minimal in-house engineering effort. 99 turned to SaaSquatch for referral software support, including a double-sided referral program in Brazilian Portuguese for drivers and passengers.

SaaSquatch enabled 99 to quickly pilot and launch its “Give Credit, Get Credit” referral program with minimal development work, going live in just one month. The result was strong word-of-mouth growth, with referrals driving an average of 5% of 99’s daily new users, while SaaSquatch helped keep the program efficient and secure.

99

Pablo Naze

Product Manager