Case Study: PensionBee achieves 5x more referrals with SaaSquatch

Pensionbee is on a Mission to Make Pensions Simple. As the Uk's Leading Online Pensions Provider, It Has Helped Thousands of People Save for a Better Retirement

PensionBee, the UK’s leading online pension provider, wanted to grow through word-of-mouth but was limited by a referral system that required manual reward fulfillment, lacked automation, and didn’t integrate well with third-party tools. The company needed a scalable solution that could connect with Salesforce and streamline tracking, notifications, and account updates. SaaSquatch, using its referral program platform, was brought in to help future-proof the program as PensionBee continued to grow.

With SaaSquatch, PensionBee launched a fully automated double-sided referral program that rewards both promoters and referred friends £50 when a pension transfer is completed, with sharing available via web and mobile. The platform automatically handles tracking, reward fulfillment, communications, and Salesforce data loading. As a result, PensionBee saw 4x–5x more referrals, achieved 20% lower customer acquisition costs for referred customers, and said the program has doubled referral volume each time it was revised with SaaSquatch’s help.

PensionBee

Neill Vandenberg

Head of Performance Marketing