Case Study: Adzooma achieves a 48% higher conversion rate with SaaSquatch

Making Paid Advertising Faster & More Effective

Adzooma, a B2B SaaS and marketplace platform, wanted a better way to engage its loyal users and turn word-of-mouth recommendations into a structured referral channel. While it already ran an affiliate program, it needed a fully automated, easy-to-use referral solution integrated into its app, and it chose SaaSquatch to help power that experience.

Using SaaSquatch, Adzooma launched a double-sided refer-a-friend program that rewarded both promoters and referred friends with £20 Amazon gift cards when new users connected their Google Ads or Bing Ads accounts. The program drove a 48% increase in referral conversion rates, boosted referred-user engagement by 15%, kept accounts active 5% longer, and saved Adzooma 8 hours per week, or 48 days per year, in program management.

Adzooma

Sergei Danilov

Partnerships Manager