Case Study: Habito achieves 45% cheaper customer acquisition with SaaSquatch

Habito is an Online Mortgage Company That Helps Home Buyers Navigate the Process of Applying for and Managing a Mortgage

Habito, a UK financial technology company that helps people apply for and manage mortgages online, wanted a way to formalize the enthusiastic word-of-mouth already happening among its customers. Because mortgage acquisition costs are high and every new customer is valuable, Habito needed a scalable way to encourage referrals while keeping acquisition costs down. To do this, it turned to SaaSquatch’s referral program platform.

Using SaaSquatch, Habito launched a double-sided referral program that rewarded both the referrer and their friend with a £50 John Lewis gift card when the referred customer completed a mortgage application. The program helped Habito acquire customers at a 45% lower cost, and referred customers came to represent 15% of new customer acquisition. SaaSquatch’s reliable API, documentation, and ongoing support also made it a trusted technical partner for Habito’s engineering team.

Habito

Romney Taylor

Vice President Marketing