Case Study: Verse generates 35 qualified opportunities in 4 months with SaaSMQL

Verse generates 35 opportunities in 4 months with SaaSMQL

The customer, Verse, is a company that uses AI and real people to engage and qualify inbound leads. Their VP of Marketing, Sheel Gupta, needed to replace pipeline that was previously driven by events and chose to expand their account-based marketing programs. They partnered with the vendor SaaSMQL for help with the strategy, operations, and implementation of scaled ABM campaigns.

SaaSMQL implemented a multichannel ABM strategy for Verse using cold email outreach, LinkedIn ads, and direct mail. This integrated approach was designed to engage target accounts and convert them into qualified opportunities. As a result of this program, Verse generated 35 qualified opportunities within just four months, closing two deals in that initial period and proving a strong return on investment for the strategy.

Verse