Case Study: Side generates $1.2M ARR with SaaSMQL's integrated direct mail ABM campaigns

Side generates $17M in pipeline in 6 months with SaaSMQL

Side, a real estate technology company, faced the challenge of cutting through the noise to get the attention of extremely busy, top-producing real estate agents. They needed a creative and scalable marketing solution. To address this, they turned to SaaSMQL and its multi-touch direct mail campaigns.

SaaSMQL implemented an integrated account-based marketing program that combined cold email outreach with triggered direct mail gifts. This solution successfully engaged target accounts and converted them into qualified opportunities. The program generated 351 opportunities, resulting in $17 million in pipeline and $1.2 million in annual recurring revenue for Side.

Side